Why Exciting Fitness Matters
Here's the issue: there is this "no pain, no gain" type of fitness - with the underlying message: because you're mentally weak, you are not fit and healthy. Then there is this "chore" type of fitness - the boring repetitive routines that are function over feeling and efficiency over sustainability.
You are taught by the culture to accept these are the normal ways to get fit, as a result, you question yourself, your own willpower, you blame it is your motivation and consistency that are lacking, you compromise between being fit and feeling great. However, isn't fitness supposed to make you feel great?
Fitness should be motivating, engaging and empowering. Fitness should understand and excite you. Fitness should make you happy. You really shouldn't have to choose between being healthy and feeling happy.
We are here to make that happen for you, make this kind of exciting fitness everywhere, make the world a fitter, healthier and happier place.